Creators get this wrong all the time… YouTube doesn’t work the way it used to.
It’s no longer about how many people subscribe. It’s about how much of your content they actually consume.
YouTube’s algorithm is built on one thing: TOP — Time On Platform. ⏳🔥
The more your audience watches your videos, the more the system rewards you by showing your content on their Home Page, Suggested, and across YouTube in general.
Even if someone subscribes, you can still get buried in their feed if they’re not actively watching your content. Subscriptions are nice… but consumption is what really drives growth. 👀📈
That’s why your goal isn’t just getting a sub — it’s creating videos that make viewers watch longer, click again, and keep coming back.
Every minute they spend with you signals to YouTube: “This creator delivers value.”
When you optimize for retention, binge-worthiness, and solving your audience’s real problems, you win.
Because the most valuable thing a viewer can give you isn’t a subscribe…
It’s their time. ⏳❤️
Focus on consumption, and the subscribers — and the growth — follow naturally. 🚀
