In the creator world, everyone talks about going viral.
But here’s the thing: not all viral moments are good. 💣
@calebralston shared a wild example:
That infamous Pepsi ad that got 60 million views… and basically became a case study in how to ruin your brand overnight. 💥
The problem wasn’t that people saw it, it’s that people hated it.
They didn’t connect. They cringed. They dragged the brand for being out of touch.
And it’s a reminder for creators, business owners, and brands alike:
You don’t want attention at any cost. You want the right attention.
📉 60 million views don’t matter if your message misses the mark.
