Ever heard of the 7-11-4 YouTube rule? π
It might change how you think about building an audience. π
Here’s what it means. π§
7 hours. β³
11 touch points. π
4 platforms. π²
That’s how much time and exposure someone needs before they meaningfully connect with you and your brand.
Not a single video. Not one viral moment. π‘
Seven hours of content consumed across multiple interactions on multiple platforms. π―
Think about that for a second.
Your audience isn’t just watching one video and deciding to trust you. π
They’re binging your content. π₯
Reading your captions.
Seeing you on different platforms.
Coming back again and again.
Until something clicks. π
That’s why showing up consistently across platforms matters so much.
Every video is a touch point. β
Every post is a touch point.
Every comment reply is a touch point.
They all add up. πΈ
You’re not just building content.
You’re building familiarity. And familiarity builds trust. π§
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