3A Formula: Attention, Authority, Agenda

If you want people to actually watch your YouTube videos, the first 30 seconds matter more than anything. 🎥🔥

1️⃣ Attention
Grab the viewer immediately.
Call out the problem, the promise, or the big idea of the video.
You only get a few seconds to make them feel, “This is for me.” 👀⚡

2️⃣ Authority
Show them why they should trust you.
Share a quick result, stat, experience, or insight that communicates credibility without bragging.
When viewers trust the guide, they keep watching the journey. 🧠🏆

3️⃣ Agenda
Tell them exactly what’s coming next.
This sets expectations and builds anticipation, helping retention stay high.
A clear road map makes the viewer feel like the video is worth their time. 📍🎯

The 3A Formula helps creators open videos with confidence, clarity, and momentum — and when you nail the hook, your watch time and views go up across the board. 📈🔥

Master the first 30 seconds, and your entire channel gets stronger. 🙌